If a reseller company is thinking of signing up a higher-tier service provider candidate's product for marketing, it is that company's duty to scrutinize it. The reseller will be putting their name on the line in selling the services provided by these web hosts, and the latter's performance will greatly affect the reseller's market and customer satisfaction. There are a few fundamental areas that a reseller should examine carefully:
Security Measures and Protocol
Web hosting provider should have the capability of protecting themselves against attacks that would deny their service to their subscribers. In the worst case scenario that the web hosting provider does have an unwanted intruder, the webmaster should have a contingent plan of action to address the situation.
This is a full-time job that a web hosting provider must be willing and able to do. The higher-tier service provider must be able to assure that the servers will always be working at their optimum level, in both the virtual and physical aspects. Slow response time or outages are a big no-no in this industry. 100% uptime is almost impossible, but 99% really is doable, and the web hosting provider should be able to say that the 99% uptime is also completely functional.
Back Up and Storage
Nobody wants to see their hard work disappear. A web hosting provider should be always able to give their subscribers enough space on their servers to have a back-up for their data files.
Up to Date Software
The demands of the Internet market are high when it comes to applications, programs, and plug-ins. This is a highly sensory medium, and a web hosting provider must be able to provide for file sharing applications, customization, and any other programs that are useful for the ecommerce clients or the social platform publishers.
A good web hosting provider will never be afraid to show their performance statistics, and with as little fanfare as possible.
Last but not the least is the corporate "fit", or how the web host's services, price range, flexibility, experience and even their general corporate culture will fit your business' requirements. Since the reseller will be hoping to build a long and profitable business relationship with the web hosting provider, it will be best if it is based on trust and dependability.